koi Scrubs
I was one of the creative leads that developed the marketing and branding that helped turn koi from a small uniform startup to a major player in the medical apparel industry with annual sales of $35+ million. As Creative Director for koi, a maker of fashion-forward scrubs and accessories, I am responsible for the look, tone and visual identity of the koi brand. This includes advertising, point-of-sale, catalogs, social media and online materials, all of which are updated on a regular basis. Here is one example of a koi campaign, shown in multiple mediums.