adidas running
When Adidas created a special running shoe, they asked us to create a campaign that would appeal to serious runners. So we devised a campaign that told the target audience that Adidas had a deep understanding about who they really were. Instead of focusing on the expected shots of runners crossing the finish line, we focused on the quirky and unglamorous habits of runners. Stuff you wouldn’t know unless you were a runner yourself. By keeping it real and authentic, we helped Adidas increase their sales and credibility in the running market.