adidas "Feet You Wear"
For this campaign, we faced the challenge of differentiating our shoes from all the other athletic shoes in the market. We decided to pursue the angle that our shoes were so advanced and adaptive that they were like extensions of your feet. Using athletes like Kobe Bryant and Steffi Graf, we told the story of Adidas shoes as feet you can wear. (On a side note, a font based on my actual handwriting was used for the text in these ads.)